shedding light . . . 

our Coach creed

for health freedom

& sovereignty


As well-being professionals and wellness practitioners, we are the guardians and nurturers of every individual's autonomy, integrity, self-determination, and the right to informed consent.  As workers, we are at a crossroads in medical and health freedom.

As health, wellness, & well-being Coaches, we can never, ever, let up on the sanctity of bodily autonomy and health freedom.  Ever.  We believe we are divinely and uniquely positioned at the frontlines of health freedom.

We stand for unity.  We are a grassroots and nonpartisan community.  We adhere to the professional code of ethics outlined in both the National Board for Health & Wellness Coaching (NBHWC), as well as those outlined in the International Coaching Federation (ICF).

We stand upon the foundational principles based in Self-Determination Theory emphasizing the 3 basic human needs for well-being: Autonomy, Competence, Connection.

We are committed to uphold our professional code of ethics as a Coach, mentor, teacher, &/or supervisor of Coaches adding further importance to live with integrity embodying the belief that individuals are whole human beings and when empowered to make autonomous values-driven choices this then promotes health and wellness, thus enhancing well-being, and to honor that each person is the expert of their own life.


We sincerely believe individuals have the right to choose what is best for their health and how vital autonomy is to create positive lifestyle changes in support of optimal well-being of mind, body, and spirit. 


It would be unethical and incongruent to take actions in our personal life that do not adhere or align to our professional code of ethics.

. . . . . . . . . . . . . . .

Some might say that we are,

"the singular force between patient power and medical establishment.  Singular, as in everyone should have a Health&Wellness/Well-being Coach, ESPECIALLY NOW when the Coach is the only neutral party on the patient's side.  A wellness Coach can be the intermediary between the patient and the clinician who either might be feeling they 'have to do this X' (insert X, ie medical procedure, treatment, etc) for the other."  

~an anonymous RN (Registered Nurse)


Our Mission & Vision

Individual Rights ~ Unity ~ Health Freedom

We intend to be truth seekers and protectors of the growing field of health & wellness Coaching.

We commit to practice consciously holding clients with unconditional positive regard.

We know that manipulation and coercion is NOT coaching.  

We believe in the fundamental principle and power of autonomy.

We strive to be adaptable, agile, and resilient as the landscape
of medical and health freedom shifts and evolves.  

We recognize the use of technology in so much that we work to avoid technology 'using us'
and instead work to 'use technology' only in a way
that truly aligns with our ethics and commitment to confidentiality.

We understand that human being connection is vital and foundational
to foster healing and create sustainable behavior change.

We believe that Coaches hold a key to unlocking the cultural shift necessary
for moving away from sick-care approaches towards creating true health-care offerings.
We are committed to accountability, professionally and personally, within the spirit of empathy, acceptance, empowerment, compassion, and non-judgement.  

Our highest elements above all else is to move always from a place of Love and unity,
for this infuses all genuine efforts to support our selves and others
towards transformation and authentic positive behavior changes.

If any of this aligns or strikes a chord, we look forward to you joining us on this mission!


We ourselves feel that what we are doing is just a drop in the ocean.  
But the ocean would be less because of that missing drop.
~Mother Teresa